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Strategic Marketing Manager

Job ID 9553 São Paulo, São Paulo, Brazil;
Solvay is a multi-specialty chemical company committed to developing chemistry that addresses key societal challenges. We innovate and partner with customers in diverse global end markets. Coatis, one of our Business units based in Brazil, brings together the areas of Phenol and Derivatives, Oxygenated Solvents and Polyamide Intermediates, which serve the automotive, construction, adhesives, paints and industrial coatings markets. The industrial base of the business is in Paulínia, but Coatis has business worldwide, with offices and distribution centers in Europe, the United States and Asia. In line with the strategy of the Solvay Group, Coatis has an advantageous position in terms of sustainable development trends, a competitive portfolio for the markets it serves and access to biofuel-based raw materials (ethanol and glycerol).


Job Overview and Responsibilities:

Position:Strategic Marketing Manager
Site: Cenesp                              
Entity: Coatis GBU

To develop market understanding for the BU Market(s) at a global and Regional levels, to coordinate and challenge the Business Unit / Market / Product Lines to drive and implement market driven strategy(ies), and to ensure capture of growth opportunities.

To elaborate strategic recommendations, provide market intelligence on key business projects, to provide existing market opportunities and new potential growth opportunities by scouting markets, to contribute to business development and innovation. 

Coordinate and implement strategic projects of BU.

Main Output:

  • Growth opportunity assessment and recommendations
  • Support the roll-out of the market strategies and monitor their impact.
  • Market Assessment / market segmentation / Market Intelligence / Business Scenario
  • Solvay solution “business” positioning
  • Strategic marketing elaboration to Solvay Growth Platform
  • Strategy and medium term plan of Phenol and Solvents BU

Performance criteria:

  • Support and challenge BU in the understanding of the market(s) (with competitive market segmentation).
  • (e.g. market studies) managed per year
  • Deliverables of Strategic projects
  • Quality of deliverables (e.g. customer understanding, market drivers) and relevance of the Conclusions
  • Gather global trends for the industry.
  • Good integration with several interfaces areas (commercial, industrial, supply, R&I, regions)

Key responsibilities:

  • Based on a market understanding, evaluate growth opportunities and elaborate strategic recommendations
  • Support and challenge the rollout of the market strategies and roadmap and monitor their impact.
  • Perform market analysis and segmentation.
  • Monitor and assess market environments in new or existing markets: identify market trends & market drivers, assess market evolution and perform competition and Value Chain analysis.
  • Target and position on which market, application, customer, offer to capture value
  • Develop first marketing mix and drive pre-business development.
  • Enable Growth Platforms marketing activities, including marketing communication.
  • Manage the market intelligence team
  • Manage the business development team

Education and Experience:
  • Bachelor degree in Engineering, Marketing,  Business Administration or similar areas
  •  Solid experience in Strategy, Marketing or Innovation area


Must-have skills:

  • Advanced English
  • Global vision
  • Initiative
  • Team working
  • Communication
  • Strategic presentations
Nice-to-have skills:
  • Spanish or French
  • Good international interface
  • Digital

Additional Information

Mobility to travel

Talent Acquision HR: Nicolle Lima
Posting date: 25/07/2019


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